Search engine optimization (SEO) is the technique of affecting the visibility of a website in a search engine’s natural or unpaid search results.
Search engines like Google have primary search results , where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
For more basic but also in-depth advice, “Periodic Table of SEO success” shown below, introduces you to all the key concepts you need to know:
As a companion to the table, Search Engine Land’s Guide To SEO explains the ranking factors in more depth, in a tutorial tips and advice on implementing them are provided on

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